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www.axecentpickguards.com

Building a Strong Digital Foundation

At MJ Unlimited, we worked with Axecent to design and develop a complete e-commerce website that showcases their one-of-a-kind guitar pickguards and art pieces. Our goal was to create a platform that highlights the craftsmanship of Axecent’s founder while providing customers with a smooth, professional shopping experience.

We built the website in Webflow, giving Axecent a modern layout, clean navigation, and mobile-ready design. The entire build was structured with SEO best practices to help Axecent appear in search results for custom guitar accessories and unique musical art.

What We Delivered

Our process focused on creating a site that is both visually appealing and conversion-focused. The project included:

• Custom Webflow Design – A fully branded design built around Axecent’s products and creative identity.
• E-Commerce Setup – Integrated product pages, shopping cart, and secure checkout to support direct online sales.
• Content Strategy – Organized product collections with clear descriptions, visuals, and related product recommendations.
• SEO Integration – Optimized product titles, meta data, and on-page elements to help rank for music accessory searches.
• Scalable Platform – A flexible site structure that allows for easy product updates and seasonal releases.

Elevating Their Brand

Axecent is built on the artistry of custom guitar design. We designed the site to showcase this creativity with high-quality product photography, detailed descriptions, and an emphasis on craftsmanship. Each product page highlights the uniqueness of every pickguard, giving customers confidence in their purchase.

We also implemented a consistent color palette, typography, and branding system that communicates Axecent’s identity as both an artisan and a professional seller. By combining modern design with storytelling, we positioned Axecent as a premium brand in the custom guitar accessory space.

Optimized for Local & Online Search

One of the core goals was to make Axecent visible to both local musicians and online buyers across the U.S. To achieve this, we implemented:

• On-Page SEO targeting terms like custom guitar pickguards and unique guitar accessories.
• Structured Content with optimized product categories, detailed product descriptions, and schema markup.
• Fast, Mobile-Ready Design to satisfy Google’s Core Web Vitals and improve rankings.
• Content Strategy aligned with how musicians and collectors search for one-of-a-kind guitar products.

With these improvements, Axecent now has the foundation to sell directly to customers, expand into new markets, and build long-term search visibility.

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The MJ Unlimited Touch

This project reflects how we approach creative e-commerce brands — combining design, development, and SEO into one streamlined process. For Axecent, we didn’t just build an online shop; we built a digital storefront that highlights artistry, attracts the right audience, and drives sales.

By focusing on visual presentation and measurable results, we gave Axecent a platform that supports growth while staying true to the brand’s handcrafted identity.

Ready to Elevate Your Brand?

If you’re a product-based business looking for a professional website and ongoing SEO support, MJ Unlimited can deliver the same results we brought to Axecent. Our team specializes in building e-commerce websites that not only showcase your products but also convert visitors into loyal customers.

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