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We take a full-spectrum approach to analytics that combines website tracking, lead measurement, and data-driven insights to help your contracting business grow.
Whether you specialize in roofing, remodeling, plumbing, HVAC, or general contracting, we create analytics strategies tailored to your services, target areas, and business goals, helping you make informed decisions that generate leads and grow your business.
Every contracting trade has its own challenges, and we build analytics strategies that address them directly. Whether you specialize in roofing, remodeling, plumbing, HVAC, landscaping, or general contracting, we customize your reporting and dashboards to track the right metrics, conversions, and local search performance for your business.
For example, a plumber needs to track form submissions and phone calls from specific neighborhoods. A roofing contractor benefits from analyzing project pages and seasonal service inquiries. A remodeler needs insights on which portfolio projects and blog content attract the most leads. We know what data matters for contractors and how to use it to drive results.
We don’t rely on guesswork or short-term metrics. Our analytics approach focuses on building long-term, sustainable growth for your contracting business. By tracking leads, user behavior, and local search performance, we help you make informed decisions that increase conversions, improve marketing ROI, and strengthen your reputation over time. As tools and platforms evolve, we adapt—ensuring your data always works for your business.
Analytics works best when it’s integrated into your broader digital strategy. As a full-service agency, we align analytics with your web design, branding, and marketing efforts for maximum impact. That means your website isn’t just live—it’s actively tracking leads, measuring conversions, and providing actionable insights to grow your contracting business.
When your design, content, and analytics work together under one roof, the results speak for themselves.
Whether you’re starting from scratch or need help improving existing tracking, we’ll create a personalized analytics roadmap to help your contracting business make data-driven decisions and maximize ROI.
More than 90% of homeowners search online before hiring a contractor. If you’re not measuring performance, you’re missing opportunities to optimize and capture leads.
Our job is to make sure:
Analytics plays a critical role in growing your contracting business by improving lead generation, credibility, and customer trust. With many contractors competing locally, a well-executed analytics strategy helps you stand out, attract more qualified leads, and convert visits into booked projects. This service is foundational to scaling your business online and improving your marketing efficiency.
We don’t believe in cookie-cutter solutions. We analyze your goals, competitors, and target audience to craft a tracking and reporting strategy that aligns with your vision. From goal setup to dashboards and data visualization, our approach ensures every metric is actionable, accurate, and optimized to drive results. We fine-tune every detail to meet both homeowner expectations and data accuracy standards.
Investing in analytics is not a one-time task—it’s a long-term growth engine. Over time, it helps you understand traffic patterns, optimize lead generation, and reduce wasted marketing spend. By delivering consistent, audience-focused insights, your business can increase trust, improve conversion rates, and grow steadily in your service area.