Case Study: A&W Sanitation Website Launch

www.awsanitation.com‍

Building a Strong Digital Foundation

At MJ Unlimited, we partnered with A&W Sanitation and Excavation to create a complete septic company website designed to generate leads and represent their brand with professionalism. Their old web presence was minimal, and they needed a platform that would speak to homeowners and contractors searching for septic services in their area.

We built the website in Webflow, giving A&W a modern layout, clean navigation, and mobile responsiveness. Every page was structured with SEO in mind to ensure their business appears in local searches when customers need them most. Over the past 90 days, the SEO strategy has produced outstanding results, driving both visibility and engagement.

What We Delivered

Our process focused on creating a website that is both visually appealing and conversion-driven. The project included:

• Custom Webflow Design – A layout designed around septic and excavation services with strong calls to action.
• SEO Integration – Optimized pages, metadata, and keyword targeting for their service area.
• Lead Generation Tools – Clear contact forms, service request buttons, and direct phone call functionality.
• Local Service Focus – Content structured to highlight A&W’s expertise and trust in the community.
• Scalable Platform – Built in a way that allows easy updates and new pages as the business grows.

In addition to the initial build, we expanded content through 10 new blogs focused on septic maintenance and excavation insights. Two of these blogs targeted the “septic flush” keyword specifically to strengthen ranking potential in local search.

Organic Performance Results

Google Analytics (GA4) Highlights

• 2,200+ total active users over the campaign period
• 2,200+ new users, indicating strong organic discovery
• Average engagement time of 42 seconds per active user
• Traffic driven primarily by Organic Search and Direct, with no paid ads

Google Search Console Highlights

• 29,000 total organic impressions
• 701 organic clicks
• 2.4% average CTR
• Average position: 1-3, with continued upward movement across service queries

These metrics reflect growing visibility across a broad set of service related keywords rather than reliance on a single spike or campaign.

Lead Generation Impact

• 50+ qualified service requests submitted through website forms
• All leads generated 100% organically
• No Google Ads or paid traffic required
• Consistent inbound requests tied directly to service intent searches

This validates both keyword targeting and conversion focused site structure.

Social Media Support & Brand Traffic

In parallel with SEO, A&W Sanitation maintained consistent weekly social media posting focused on active projects, equipment in the field, service highlights, and community involvement. These posts regularly generate 25–75 likes per post, indicating strong local visibility and repeat audience engagement.

While social media was not the primary lead driver, it contributed to supporting traffic and branded visits, reinforcing trust for users who later arrived through organic search. This combination of steady social engagement and search visibility helped strengthen brand recognition and improve overall site interaction rates.

Optimized for Local Search

Our SEO implementation ensured every page meets Google’s technical and content standards. Strategies included:

• On-page SEO targeting septic and excavation service keywords across Connecticut towns.
• Structured, mobile-optimized content aligned with Core Web Vitals.
• Local schema markup to reinforce search visibility.
• A growing blog library that captures long-tail homeowner search queries.

The result is a clean, fast-loading, and search-friendly website that continues to attract and convert qualified leads month after month.

The MJ Unlimited Touch

For A&W Sanitation and Excavation, we didn’t just build a website — we built a foundation for long-term growth. By combining Webflow design, SEO strategy, and content expansion, we’ve positioned them as a trusted leader in their industry.

Our ongoing partnership focuses on measurable results: higher rankings, stronger engagement, and consistent lead generation through their website and social channels.