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www.awsanitation.com‍

Building a Strong Digital Foundation

At MJ Unlimited, we partnered with A&W Sanitation and Excavation to create a complete septic company website designed to generate leads and represent their brand with professionalism. Their old web presence was minimal, and they needed a platform that would speak to homeowners and contractors searching for septic services in their area.

We built the website in Webflow, giving A&W a modern layout, clean navigation, and mobile responsiveness. Every page was structured with SEO in mind to ensure their business appears in local searches when customers need them most. Over the past 90 days, the SEO strategy has produced outstanding results, driving both visibility and engagement.

What We Delivered

Our process focused on creating a website that is both visually appealing and conversion-driven. The project included:

• Custom Webflow Design – A layout designed around septic and excavation services with strong calls to action.
• SEO Integration – Optimized pages, metadata, and keyword targeting for their service area.
• Lead Generation Tools – Clear contact forms, service request buttons, and direct phone call functionality.
• Local Service Focus – Content structured to highlight A&W’s expertise and trust in the community.
• Scalable Platform – Built in a way that allows easy updates and new pages as the business grows.

In addition to the initial build, we expanded content through 10 new blogs focused on septic maintenance and excavation insights. Two of these blogs targeted the “septic flush” keyword specifically to strengthen ranking potential in local search.

Measurable SEO Growth

Over the last quarter, A&W Sanitation has experienced rapid increases in traffic and engagement:

• Active Users: 745 (↑ 1,632.6%)
• New Users: 742 (↑ 1,586.4%)
• Total Events: 5.7K (↑ 348.7%)

These numbers reflect consistent traffic growth from Google searches, improved engagement with service pages, and a steady flow of new visitors discovering A&W for the first time. Traffic spikes in June were followed by stable weekly engagement through August, signaling strong organic visibility.

Strengthening Brand & User Experience

To further enhance performance and brand trust, several key updates were made:

• Hero Video Integration: A custom video background featuring A&W trucks and equipment in action was added to the homepage.
• Announcement Banner: A seasonal campaign promoting Free Excavation Quotes was displayed sitewide to encourage conversions.
• Contact Form Update: Business address information was added to boost credibility and local ranking signals.
• Community-Focused Content: New social posts highlighted sponsorships, events, and community service projects including the Guilford Parks & Recreation Concerts on the Green and the Guilford Fairgrounds Jeep & Bronco Jamboree, which supported the Dan Cosgrove Animal Shelter.

Together, these enhancements created a consistent and trustworthy digital presence that strengthens A&W’s brand image while driving measurable engagement.

Optimized for Local Search

Our SEO implementation ensured every page meets Google’s technical and content standards. Strategies included:

• On-page SEO targeting septic and excavation service keywords across Connecticut towns.
• Structured, mobile-optimized content aligned with Core Web Vitals.
• Local schema markup to reinforce search visibility.
• A growing blog library that captures long-tail homeowner search queries.

The result is a clean, fast-loading, and search-friendly website that continues to attract and convert qualified leads month after month.

The MJ Unlimited Touch

For A&W Sanitation and Excavation, we didn’t just build a website — we built a foundation for long-term growth. By combining Webflow design, SEO strategy, and content expansion, we’ve positioned them as a trusted leader in their industry.

Our ongoing partnership focuses on measurable results: higher rankings, stronger engagement, and consistent lead generation through their website and social channels.